Something that I’m sure we can all agree on is that Instagram (and social media in general) can feel like a total mystery sometimes! With the ever-changing algorithm, trends constantly come and go, and suddenly you're wondering if anyone's even seeing the content that you have worked so hard putting together. While there are no quick fixes or secret hacks, there are absolutely a few tips and tricks that will ensure you are on the right path and ultimately successful in building your brand awareness and reaching real, potential customers and contacts. Here are easy tips and tricks to get more eyes on your posts in 2026!
Reels Are Where It's At!
The fact is, Instagram is primarily a video-based app these days. That’s not to say photos no longer have their place, but the algorithm favours Reels above all other forms of content, so you definitely want to make them a primary focus of your posting strategy. Short-form tutorials, behind-the-scenes insights into your life, or really anything at all fun and entertaining showcasing you and your brand are all great places to start. Remember, a catchy “hook” is key to keeping eyes on your content!Engagement Is Everything
Maybe there was a time when bots and automatic replies could be used to boost engagement, but those days are long gone! If you want to boost real engagement on your posts, you are going to need to actually engage with your followers. Remember to include questions in your captions, make use of polls and quizzes in your Stories, and be sure to reply to any comments you receive with thoughtful and meaningful responses. The more people interact with your posts, the more Instagram will push them in the algorithm!Get Collaborating!
One of the easiest ways to get more eyes on your content is to team up with a buddy and collaborate on posts. Not only will this help you meet and network with other creators/business owners, but it is a great way to reach out to a greater audience and significantly enhance your reach! Keep things simple and collaborate on a Reel, or consider taking things up a level and doing some live streams together.
Monitor Those Insights
Recent updates to Instagram have gone to great lengths to provide as much information as possible on post performance. Take the time to review your insights regularly and ensure you understand each of the metrics so that you can analyse what posts are doing well and which ones aren't getting much attention. Not only do the insights provide valuable information about reach and engagement, but they also tell you who your primary followers are using key demographics. Use this information to tailor your content and watch your reach skyrocket!
Achieving more reach on Instagram isn’t necessarily easy, but it is absolutely worth it! In 2026, having a strong presence on social media is more important than ever, and it's important to ensure you are giving your business the best chance possible to reach your target audience and build an authentic following! Follow these tips and, as always, feel free to get in touch with any questions. We are here to help every step of the way!